Porsche (Ongoing)
Client
Porsche x SCADpro
ROLE
UX Motion Designer
Prototyping & Motion Design Specialist
Motion UX Specialist
Date
March 2025 - June 2025
Duration
10 weeks
Project Overview
This SCADpro project challenges multidisciplinary student teams to research, prototype, and present innovative UX/UI solutions for Porsche’s next generation of electric vehicles. The work will align with Porsche’s commitment to luxury, performance, and cutting-edge technology while addressing the unique emotional and functional needs of EV drivers.
Design Challenge
As electric vehicles evolve, Porsche is reimagining how drivers connect emotionally and functionally with their cars. Our challenge: design seamless, intuitive in-cabin experiences that merge tradition, innovation, and performance.
My role
I began this project as a UX Designer, contributing to early research and ideation. As we move into the design phase, I’m transitioning into a specialized role as the UX Motion Designer—leading the creation of microinteractions and animated prototypes that bring our interface to life.
This is my first deep dive into motion design for UX, and I’m genuinely excited to take on this challenge. I’ve always been fascinated by how static screens can be transformed through tools like Figma, ProtoPie, and Adobe After Effects to create intuitive, emotionally engaging experiences. Knowing that the interactions I design will directly shape user perception and final delivery is incredibly motivating.
To rise to the challenge, I’ve started learning ProtoPie from scratch—a tool few UX designers know—and am actively polishing my animation skills in Figma. This role isn’t just about visuals; it’s about crafting motion that communicates, guides, and delights. My goal is to ensure the final product not only works beautifully but feels unmistakably Porsche.
Research & Strategy Phase (Current)
Collaborating on competitive audits, persona development, and journey mapping to understand EV UX pain points.
Design Phase
(Upcoming)
Transitioning into a UX Motion Designer role to prototype microinteractions, animations, and flows using Figma and ProtoPie. Focused on emotional storytelling through motion.
This story’s still unfolding. Let’s talk about what’s next.
